Combining sustainability and quality: The new Tork Natural Colour hand towels and toilet paper 

Quality has a new colour. With new Tork Natural colour washroom products, Tork, an Essity brand, introduces soft and efficient hand towels and toilet paper made of 100% recycled fibres. Quality and sustainability are no longer mutually exclusive; Tork Natural colour Washroom products deliver a great guest experience whilst improving sustainable hygiene management.
Have you ever used the widely available brown paper towels or toilet paper? In the past they’ve not been very popular with guests, employees and other end users because they’re not very absorbent, are rough on skin, and can leave the impression of being low quality. That is changing – innovation leader Tork shows that sustainability and quality are not mutually exclusive anymore. For the new Tork Natural colour product family, professional hygiene experts turned rough into soft and gave high quality a new colour – with soft and efficient hand towels and toilet paper made of 100% recycled fibres. The Tork Natural colour washroom range is another step towards a circular economy – whilst also responding to changes in the paper market.
Innovation: Soft and sustainable washroom products
For many years, Tork has been using high grade recycled materials for its products. But: “Recycled fibres of better and brighter qualities like office paper and newspaper have become a scarce resource. With more people working from home and businesses shifting to more paper-free behaviours, there is less supply of recycled paper”, says Tomas Gandemo, Global Brand Innovation Manager at Tork. “We had to find alternative fibre sources to secure access to recycled fibres.” With e-commerce booming, the supply of used cardboard boxes has risen across the globe. As a result, Tork has shifted to using these recycled boxes as one of its fibre sources. 
The innovation: toilet paper and hand towels from the Tork Natural colour product family are soft and have the same quality as similar Tork Advanced products. “Customers don’t have to choose between sustainability and performance anymore. The Tork Natural colour product family is a great choice for customers who want to show their environmental commitment while keeping the same high Tork quality”, says Ivette Perez Badillo, Global Brand Director Toilet Systems. “It’s a small sustainability statement, but lots of small actions add up to make a big change”, she emphasises.
What’s more, all Tork Natural colour washroom products are compatible with Tork PaperCircle – the world’s first paper hand towel recycling service. This innovative service makes it easy for businesses to participate in the circular economy, collecting and recycling used hand paper towels into new tissue products – turning waste into a resource. Tork PaperCircle helps you meet your sustainability targets by reducing waste with up to 20%2 and cut the carbon emissions for your paper hand towels by at least 40%3.
Office workers and restaurant visitors appreciate sustainable products
High quality hand towels and toilet paper products in a light brown colour are an easy way to show employees, guests, and visitors that sustainability is a priority - and facility management is taking an active part in the transition to a more sustainable and circular society. User research shows, that 83% of office workers and restaurant visitors agree that offering paper towels in a natural colour made from 100% recycled materials is a good way for a restaurant to show their environmental commitment. 87% like the idea of recycling single use products, like cartons to make paper towels. 85% of office workers are willing to use toilet paper in a natural colour at the office – as long as the quality is the same to what they are used to.
The new tissue by Tork is made of 100% recycled fibres. 30-50% come from used corrugated cartons, such as shipping cartons. The remaining part stems from other recycled fibre sources such as sorted office paper. All products are FSC® and EU Ecolabel certified. 
Improving business performance through sustainable hygiene management sits at the heart of the Tork brand. That’s why “more high-quality natural-coloured products will be launched in the years to come”, says Tomas Gandemo.
All Tork Natural Colour refills can be used with existing Tork dispenser systems. The washroom products included are:
• Tork Matic® Natural Hand Towel Roll
• Tork Xpress® Soft Natural Multifold Hand Towel Advanced
• Tork Natural Coreless Mid-Size Toilet Roll Advanced
• Tork Natural Mini Jumbo Toilet Roll Advanced
For more information, please visit the Tork website
1User research conducted in UK, Germany and France among office workers and restaurant visitors during April 2022.
2Based on results from Tork PaperCircle® pilot customers in Germany and The Netherlands
3Based on a Life Cycle Assessment for Europe, where the avoided processes have been taken into account, conducted by Essity and verified by IVL, Swedish Environmental Research Institute Ltd, 2017

For more information, please contact:

Amelia Baker, Regional Brand Activation Manager