The Take Back the Lunch Break campaign for Essity’s Tork professional hygiene brand won for Best Tissue Marketing Strategy. This North America campaign aimed to educate and change behaviors around unspoken truths and fears about lunch breaks and their impact on worker engagement and productivity. This is the second year in a row that Essity’s Tork brand has won the award, following last year’s recognition for the rollout of the Tork PeakServe® Continuous® Hand Towel System.
‘The Tissue World Milan had a special focus on sustainability. Essity has submitted initiatives that truly show leadership in this area. We congratulate them with both awards and hope this will be an inspiration to everyone in the tissue industry to have sustainability as a priority for the future’ says Agnes Gehot, Deputy Event Director at Tissue World & Asian Paper
The Take Back the Lunch campaign resulted from two business trends in North America: restaurants’ lunchtime business was declining, leading to decreased restaurant revenue, and office workers were taking fewer and shorter lunch breaks. Essity commissioned a national survey in North America to investigate lunch behavior at work and how this influences productivity and job satisfaction. The data from the survey demonstrated lunch breaks are beneficial for employee productivity and happiness.
“The promise of our Tork brand is that we will be there to help our customers think ahead as they focus on their business. This campaign provided important insights to two of our customer segments – offices and restaurants – that we think helped improve workplace productivity and increased traffic in local restaurants,” says Kevin Starr, of Essity.
Our tissue Mill in Lucca, Italy, was awarded Best Energy Aware Mill. Their extensive energy saving programs were recognised for their involvement of all people in the mill, the behavioral change programs that were initiated, the strategic commitment to long-term CO2 reduction and the dedication to reach for the highest certifications and accreditations on sustainability.